PROJECT RED RIBBON LAUNCHES NEW LOGO
MANILA, Philippines, February 14 - Project Red Ribbon launches a new identity and logo, marking the most dramatic change in its visual identity since 2011. The new logo reflects the evolution of the Foundation as well as its vision in the future.
“While care management continues to be our heart and soul, our new logo better communicates what The Project Red Ribbon stands for today,” said Project Red Ribbon President and CEO Ico Rodulfo Johnson. “We’ve kept some visual elements that reflect who we were but emphasized on what we have become now, as our programs evolved in the areas of the awareness, prevention, treatment, care and support on our HIV advocacy.
The new design now boasts of its core values embedded in all its programs. The symbolic red ribbon showcases a visible heart which emphasizes love; care and compassion formed by the two c’s forming the heart; and now, the hands are intertwined signifying not only support but brotherhood.
Developed by our creative team led by Jejomar Natividad assisted by Myke Sotero, the new visual brand presents the Foundation as evolving and modern, reflects the strength and direction of its programs, and underscores its commitment to sustainability and focus on values of love, care, compassion and support not only for people with HIV but to everyone. “HIV is everybody’s concern and ending the HIV epidemic and AIDS-related deaths is everybody’s business.”
The new Project Red Ribbon logo will be introduced immediately on various digital platforms, including the Project Red Ribbon website, social media channels, all new information, education and campaign materials,and all presentations. Look for the new logo to come to life at major events in the coming months.