AIDS Hour
The AIDS Hour: An Innovative HIV Campaign Concept
To have a stronger awareness campaign on a national scale about HIV and AIDS, the Project
Red Ribbon Care Management Foundation, Inc. will be launching the first ever Philippine AIDS
Hour. This innovative project is not only the first in the country but also the first of its kind for HIV
and AIDS in the entire world. This project would entail campaigning for everyone for the lighting
of candle for one hour in homes, companies, schools, etc. Participation in this project will help
Filipinos focus their commitment to HIV and AIDS for the rest of the year.
Rationale
Engagement is the key to providing education and empowerment. The challenge of the country is engaging the general population to the HIV and AIDS programs of the Philippines, for everyone to focus on HIV and AIDS.
The AIDS Hour was conceptualized in January 2016 by Project Red Ribbon as an engaging platform for HIV awareness. Every year, the foundation noticed that engagement to HIV events are attended by only by those who are already empowered individuals, by the government and non-government agencies with HIV programs, by organizations, companies, educational and religious institutions, and groups who are advocating for HIV. The challenge this year is to engage everyone, from all regions of the country, from all cities down to all barangays to pay attention to the HIV and AIDS.
