Posted by Pozziepinoy on 9:09 AM
The AIDS Hour: An Innovative HIV Campaign Concept

To have a stronger awareness campaign on a national scale about HIV and AIDS, the Project Red Ribbon Care Management Foundation, Inc. will be launching the first ever Philippine AIDS Hour. This innovative project is not only the first in the country but also the first of its kind for HIV and AIDS in the entire world. This project would entail campaigning for everyone for the lighting of candle for one hour in homes, companies, schools, etc. Participation in this project will help Filipinos focus their commitment to HIV and AIDS for the rest of the year.


Engagement is the key to providing education and empowerment. The challenge of the country is engaging the general population to the HIV and AIDS programs of the Philippines, for everyone to focus on HIV and AIDS.

The AIDS Hour was conceptualized in January 2016 by Project Red Ribbon as an engaging platform for HIV awareness. Every year, the foundation noticed that engagement to HIV events are attended by only by those who are already empowered individuals, by the government and non-government agencies with HIV programs, by organizations, companies, educational and religious institutions, and groups who are advocating for HIV. The challenge this year is to engage everyone, from all regions of the country, from all cities down to all barangays to pay attention to the HIV and AIDS.

People engagement is the focus of the AIDS Hour. Engage everybody, wherever they are, either by indidual or groups to support the HIV and AIDS awareness campaign for one hour and utilizing the facebook page as a platform of support. 

Schedule of the Philippine AIDS Hour.

The AIDS Hour officially will be held at exactly 6pm and will end at exactly 7pm on May 14, 2016. The grand execution of the project will coincide with commemoration of the Philippine International AIDS Candlelight Memorial on May 14, 2016 at the Quezon Memorial Circle in Quezon City. The said city will be the 1st AIDS Hour City.

Partners of the AIDS Hour.

This innovative HIV campaign is a joint project of the Project Red Ribbon and the Department of Health. This years partners include the Pilipinas Shell Foundation, Inc. the Philippine National AIDS Council and the Research Institute for Tropical Medicine.

People Engagement of AIDS Hour: The AIDS Hour 2016 Photo Contest

Everyone is invited to join the AIDS Hour 2016:

1. Take a picture with a candle. This photo can be with one person and a group.
2. Upload it on Facebook on
3. #AIDSHour2016
4. Give an HIV and AIDS message.

Photos uploaded from 6pm to 7pm on May 14, 2016 with the complete requirements above will qualify in the contest. 

Fifteen great prizes await the chosen winners by our distinguished judges.

Top winner's photos will be used for the next World AIDS Day and next year's Philippine International AIDS Candlelight Memorial posters.

Awarding of winners will be two weeks after the event.

Want to know more about the AIDS Hour? Please visit these sites:

Please watch our official video:

For more information, please contact the 
TRR Hotline Numbers: